Silver needed a nimble social content model that could keep up with the speed of culture, growing followers and fostering genuine connections with a new Gen Z community without alienating their existing audience. We developed a playbook for Silver with a look and feel/tone of voice paired with strategic content pillars to identify who they should be on social. We then executed against it by shooting original content that tells the Silver story using a combination of high fidelity along with low fidelity, UGC, and influencer content - all designed to capture the adventurous spirit of Silver jeans. In just 2 months, we’ve accomplished record breaking growth with +382% new followers and +20% engagements.
Associate Creative Director
Associate Creative Director
