To promote the Apple TV+ show Shrinking Season 2, we were tasked to create an activation that will engage with the local Toronto fans.

Insight:

Often, getting it together requires the help and support of your family and friends. And sometimes, the best way to get together is to try new things, together.

The Activation:

We created a digital guide to the best places in Toronto to Get Together to Shrink the Stress. We partnered with 10 local experiences to curate a weekend filled with stress-shrinking activities inspired by our characters. Advertised as a special wellness weekend through our partners’ social accounts and with paid placements, curious wellness lovers and stress havers arrived to each of our partner locations and were greeted with cheeky signage and printed maps. In one prime location, we replicated the famous park bench scene for guests to sit and shrink the stress together, inspired by Paul and Aliceʼs heartfelt chats on the show.