Scotiabank

Scotiabank was struggling to be seen as a leader in the financial advice space, ranking fifth among Canada's big five banks. We learned that although 62% of Canadians valued professional financial advice, surprisingly few had actually received it. Advice Plus was launched to reposition Scotiabank and set it apart from the big five, boosting Canadians' confidence to overcome inertia and providing the financial advice we knew they needed.

Your heart says live for today, but your head says save for tomorrow. Advice Plus can help you balance both. We will get to know you better and create a plan with personalized products that help balance living well today with saving for tomorrow. It all starts with a simple conversation. This approach has resulted in thousands of calls to our newly trained Scotiabankers, who have delivered on that promise. This multiplatform campaign has allowed Advice Plus to quickly establish Scotiabank as the leading provider of financial advice within just five months.

*This is a result of great teamwork with countless amount of talented and incredible people. Not the work of one. You are all amazing!